Becoming Emoji-Literate
Marketers have had a lot of evolving to do. They've gone visual. They've taken steps to adopt more video. They've adopted mobile as a core means of communication. Marketers have never had to adopt and adapt to more ways to communicate with consumers in such a short period of time, and people are continuing to keep marketers on their toes. The next language marketers may need to learn is emoji.
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