“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: My Girlfriend’s an iPhone, A Call for Influencer Regulation and The Internal Push on Tech.
Read MoreYou don’t have to venture too far to cast doubt on what you see shared online. There’s a strong possibility Internet companies will be regulated for that very reason. Skepticism has run rampant, and that’s always been a struggle for brands. The Internet brought a wave of calls for brand transparency and conversations with consumers. As feed content became more like ads, brands looked elsewhere to gain that transparency—influencers. Influencers have proven to be a key way to add credibility to a brand’s message. In an age of skepticism, that credibility is incredibly valuable.
Read MoreEpisode 292 of the Brave Ad World Podcast is here, and oh, do we ever have a lot to talk about this week!
This week’s headlines: Instagram and Snapchat See Growth in Teens While Facebook Falters, LinkedIn Launches Native Video, and Facebook and Twitter Compete for Live College Football.
The week’s news quick hits: Medium Ties Claps to Author Payments, Walmart Partners with Google for Google Express, Publisher Logos to Appear Next to Articles on Facebook, Facebook Allowing Subscriptions Through Instant Articles and Snapchat Opens Up Official Stories to Influencers.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreEpisode 291 of the Brave Ad World Podcast is here!
This week’s headlines: Snapchat Launches Crowd Surf, Facebook Allows for More Flexibility in Placing Videos, Facebook Lets Brands Promote Influencer Posts and Reddit Joins the Autoplay Video Game.
The week’s news quick hits: Facebook Updates News Feed Design, LinkedIn Launches Active Status on User Profiles, Instagram Gets Threaded Comments, Facebook Tests Targeting Based on Store Visits, Google Maps Gets Q&A for Businesses, Instagram Launches New Way to Reply with Photos, Pinterest Adds Pinch and Zoom to Pins and Amazon Spark Launches.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreAs it turns out, it’s sometimes “pay-to-play” for Facebook, too. That’s kind of nice to hear when it’s been Facebook making advertisers pay to get their content seen by even fans on the social network. Now, even it ispaying to get content created and seen. We’re talking video.
Facebook with live video, Instagram with Discover pages dedicated to video, Twitter with live streaming partnerships are all examples of how video is becoming the dominant form of communication. And the stakes are huge. So huge in fact that Facebook is paying influencers as high as $244,000 to create Facebook Live content. The big price tags are meant to draw influencers away from YouTube, Vine and Snapchat and get them onto Facebook Live. Influencers bring eyeballs. Eyeballs bring ad dollars.
All signs point to video’s presence only growing on platforms, and marketers must pay attention.
Read MoreTension, apprehension and confusion is permeating the world of digital marketing. Consumers have grown more ad-averse, privacy-conscious and careful with how they use their data, and marketers are being forced to rethink their strategies and how they deliver value and get their messages out at the same time.
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