Hopes for social commerce have swelled and faded over time, but as of late, it’s been all fade. Are people interested in making purchases from their social feeds? All indications point to… not really. Most recently, Twitter shut down its efforts to implement a ‘buy’ button as it looks to focus its efforts on what has the best chances of helping its business. That doesn’t include ‘buy' buttons.
Not everyone has given up, however.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Pinterest Rolling Out Ad Groups, Twitter Sells Fabric to Google, Snapchat Launches Sequential Video, Twitter Shutting Down the Buy Button and Snapchat Launching Big Update and Updated Search Bar.
The week’s news quick hits: Facebook Not Renewing Live Agreements with Publishers, Facebook Launching Paris-Based Startup Incubator, Google+ Gets New Features, Twitter Makes Short Videos Loop, YouTube Testing Messaging Videos in Canada and LinkedIn Overhauls Desktop Experience.
Read MoreIt was just about a year ago we were watching and waiting to see what was going to happen with buy buttons on social platforms. Everyone from Facebook to Twitter was rolling them out to see how users would respond and if they would indeed be willing to purchase products that show up in their feeds.
Read MoreTwitter’s experiment with a Buy button is over. Resources for the button that would allow users to seamlessly make purchases on Twitter have been diverted to dynamic product. Twitter wasn’t the only social platform working on a buy button. Facebook, Pinterest and even Google have experimented in the area.
Read MoreThe holidays are over, and marketers are looking at which of their efforts helped put them in the black and which held them back. Social is, without a doubt, part of that analysis. This season, however, brought the initial stages of something we didn’t have before: The Buy Button.
Read More2016 is here, and I’m excited. There’s so much on the horizon for digital marketers. 2016 will be a year of shifts as marketers look at what was introduced last year, see what stood the test of time and start to change their current approaches. Here’s some of what we can expect.
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