Preparing for a "Privacy-Focused" Social Network
2019’s been quite a year for Facebook up until this point, and much of that has been driven by Facebook’s plans around messaging.
Read MoreNot the Social We’re Used To
Social media is not what it used to be. Facebook pages, Twitter profiles and Instagram accounts are the cost of entry. Now, brands are marketing within a new environment rife with unique challenges and opportunities. If you’re marketing the way you were in 2010, stop. The world has changed dramatically, and these are just a few of the ways.
Read MoreMobile Messaging and Bringing Social’s Promise Full Circle
Facebook, Twitter, Instagram and other social platforms have experienced impressive user growth, some more than others. But growth across the board has slowed among what we think of as traditional social networks. Mobile messaging platforms are quickly gaining traction and building massive user bases.
Mary Meeker has predicted that “messaging apps will become the primary digital media channel for most consumers in many countries within the next two years, they will subsume social platforms in that social platforms will morph into messaging apps."
LINE, Snapchat, WeChat, WhatsApp, Facebook Messenger, KakaoTalk and other messaging apps are quickly gaining share of consumers’ time and attention.
Read MoreBrave Ad World - Episode 164
You can get the latest in digital and social media marketing news from Episode 164 of the Brave Ad World Podcast.
This week’s headlines: Facebook Tweaks News Feed Algorithm Settings for Videos, Twitter Tests Changes for Retweets, Google Pushes for Deeper Integration at this Year's Google I/O and YouTube Introduces New Tools for Creators.
The week’s news quick hits: Path Launches Messaging App Path Talk, WeChat Adds Revoke Message Feature, Foursquare Makes Moves to Charge for Database Access and Facebook Improves Custom Audiences with Multi-Product Ad Unit.
Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.
This Week in Social (Week of June 23)
This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Facebook Tweaks News Feed Algorithm Settings for Videos, Twitter Tests Changes for Retweets, Google Pushes for Deeper Integration at this Year's Google I/O and YouTube Introduces New Tools for Creators.
The week’s news quick hits: Path Launches Messaging App Path Talk, WeChat Adds Revoke Message Feature, Foursquare Makes Moves to Charge for Database Access and Facebook Improves Custom Audiences with Multi-Product Ad Unit.
Read MoreWhat's Your Plan for One-to-One Communication?
The social web was lauded not long ago for given anyone the power to become almost equal to a media company by creating a blog, a YouTube channel or even tweeting regularly. The social web gave people the power to give their messages the reach and speed that some media companies would envy. Today, the web is evolving yet today. People have become media, and now they appear to becoming…well…people once again.
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