Sharing on social channels is in decline, but it’s not because people are sharing less; it’s that they’re sharing differently. 63% of consumers share information or content through private messaging apps. That’s followed by social media accounts with 54%. Clearly, users are moving from more public, more polished social presences to more private, more real spaces.
How Will the Platforms Pivot?
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: NBC Announces New Streaming Service, Facebook Working on Meme App for Teens, Facebook Launches Community Actions and Facebook Launching Cross-Messaging Across Platforms.
The week’s news quick hits: Facebook Tests Feature to Share Events as Stories, Snap CFO Departing Company, Alex Jones Gets a Roku Channel That Gets Taken Away, Facebook Users Unaware their Interests are Collected, YouTube Limits Challenge Videos, FTC May Levy Record Fine on Facebook, Google Receives GDPR Fine, Netflix Lets Users Share to Instagram Stories, WhatsApp Limits Message Forwarding, Twitter Updates Website, Viacom Acquires Pluto TV, YouTube TV Goes National, Twitter Tests “Original Tweeter” Tag, Amazon Launches Autonomous Delivery Bot and Facebook Shutting Down Moments.
Read MoreAlgorithms have asserted themselves as a mainstay of social networks. The approach to serving up content based on individual users pioneered by Facebook has been adopted by Twitter, Instagram and even Snapchat to a certain extent. Networks are deciding which content gets seen and what doesn’t, and this has frustrated marketers as social has become a paid advertising effort with dollars necessary for brand messages to be seen.
The truth is even if platforms hadn’t rolled out algorithms selecting which content and people users are exposed to, they’d have done it themselves. We know this is true because that’s exactly what they’re doing. Today, there are more users using messaging apps than there are using social networks. The users of messaging apps control who they talk to and what they see, all with the confidence that what they’re doing is hidden from public view.
Read MoreAnother week means another episode of the Brave Ad World Podcast!
This week’s headlines: Tech Firms Work to Appease Publishers, Amazon Launching Its Own Delivery Service and Instagram Stories Can Be Cross-Posted to Facebook.
The week’s news quick hits: Facebook Takes Steps to Monitor Advertising, Yahoo Reports All Accounts Compromised in 2013 Cyberattack, Instagram Adds New Stickers Functionality Including Polls for Stories, Facebook Testing Additional Information Button for Articles, Google Announces New Hardware and AIM Shutting Down in December.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreAnother episode of the Brave Ad World Podcast is here!
This week’s headlines: Snapchat Gets New User Features and Tools for Advertisers and Facebook Moving to Autoplay Ads with Sound On.
The week’s news quick hits: LinkedIn Gets Native Video Uploads, Amazon Testing Waters for New Messaging App, Google Launching Tailored Content Feed and Paywalls for Facebook Instant Articles are Officially Coming.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Snapchat Gets New User Features and Tools for Advertisers and Facebook Moving to Autoplay Ads with Sound On.
The week’s news quick hits: LinkedIn Gets Native Video Uploads, Amazon Testing Waters for New Messaging App, Google Launching Tailored Content Feed and Paywalls for Facebook Instant Articles are Officially Coming.
Read More