Facebook, Twitter, Instagram and other social platforms have experienced impressive user growth, some more than others. But growth across the board has slowed among what we think of as traditional social networks. Mobile messaging platforms are quickly gaining traction and building massive user bases.

Mary Meeker has predicted that “messaging apps will become the primary digital media channel for most consumers in many countries within the next two years, they will subsume social platforms in that social platforms will morph into messaging apps."

LINE, Snapchat, WeChat, WhatsApp, Facebook Messenger, KakaoTalk and other messaging apps are quickly gaining share of consumers’ time and attention.