Brave Ad World Podcast - Episode 364

May 20, 2019 by Taylor Wiegert in Podcast

Episode 364 of the Brave Ad World Podcast is here and ready to go!

This week’s headlines: It’s Time to Get Ready for Facebook’s Clear History Tool and Google Expands Ad Inventory and Makes Updates to Retail.

The week’s news quick hits: SCOTUS Allows Antitrust Lawsuit Against Apple to Proceed, Google Launches Bumper Machine for Making Six-Second Ads, WhatsApp Closes Massive Surveillance Vulnerability, Twitter Discloses Location Sharing Bug, Twitter Announces New Developer Labs Program, Disney Takes Operational Control Over Hulu, Facebook Live Gets One Strike Policy and Instagram Phases Out Instagram Direct App.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Brave Ad World Podcast - Episode 276

April 17, 2017 by Taylor Wiegert in Podcast

The latest episode of the Brave Ad World Podcast is here!

This week’s headlines: Facebook Steps Up Push Against Fake News by Paying Fact Checkers, YouTube Restricts Paid Creators to Those with 10,000 or More Views, Instagram Direct Gets Snapchat-Inspired Upgrade and Snapchat Launches Snap to Store.

The week’s news quick hits: Facebook Tests Groups Feature on Pages, Google Displays Fact-Checking Tags on Search Results, Facebook Puts CTA Units on Instant Articles, Periscope Lets Brands Create Custom Hearts, Messenger Hits Another User Milestone and Instagram Stories Hits 200 Million Users.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of April 10)

April 16, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

What's Your Plan for One-to-One Communication?

June 26, 2014 by Taylor Wiegert in Trends

The social web was lauded not long ago for given anyone the power to become almost equal to a media company by creating a blog, a YouTube channel or even tweeting regularly. The social web gave people the power to give their messages the reach and speed that some media companies would envy. Today, the web is evolving yet today. People have become media, and now they appear to becoming…well…people once again.

From People to Media and Back to People

May 30, 2014 by Taylor Wiegert in Trends

One of the most powerful changes the Internet has brought about is the ability for any single person to become a media property—creating messages and distributing them to an audience with speed and efficiency. That's the power of UGC with the Internet behind it. The social web, however, seems to be taking a step back from this. People have gone from being empowered by the Internet to become media back to being personal and small once again. It's a complete 180, but it is a small shift in behavior.

Embracing Exclusivity

December 19, 2013 by Taylor Wiegert in Engagement, Instagram, Twitter

Private messages is the must-have feature for social networks at the moment. Twitter recently made 'Direct Messages,' a once buried feature, more prominent within its mobile app. They also added a feature allowing users to send images to each other in private. Instagram added Instagram Direct a private messaging feature that allows people send photos and videos to a select group, instead of all of their followers at once.

All of this follows platforms like Snapchat, which popularized private messaging, a feature embraced by teens. Social networks are scrambling to add that element of private messaging to their platforms before its too late to grab younger users' attention.