Advertisers love engagement. Likes, comments, shares, retweets and more are all readily available for reporting. They’re part of an plethora of metrics that are at our fingertips, but their value is questionable at best.
The challenge with engagement is it doesn’t tie back to true business results, and if at the end of the day you aren’t investing in driving business results, you’re not investing wisely.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Facebook Tweaks News Feed Algorithm Settings for Videos, Twitter Tests Changes for Retweets, Google Pushes for Deeper Integration at this Year's Google I/O and YouTube Introduces New Tools for Creators.
The week’s news quick hits: Path Launches Messaging App Path Talk, WeChat Adds Revoke Message Feature, Foursquare Makes Moves to Charge for Database Access and Facebook Improves Custom Audiences with Multi-Product Ad Unit.
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