VR and the Power of Immersion
First came sight. Then there was sound. Emotion followed that. Now, we’re in the early stages of the era of immersion. The media landscape has evolved and shifted, and with every shift has come new opportunities for marketers to speak to consumers and even make them feel something on a more visceral level.
Now, we sit on the cusp of the next evolution with AR, VR and 360 photos just starting to gain traction and creating a new opportunity for brands to adapt their approaches to visuals in a way that lets them stand out in digital and social experiences.
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