Things I’ve Learned from Lately #134
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Chief Marketing Trends - What should be on the CMO of today’s mind? This article breaks a few things down into four categories and one bonus category with goals outlined in each. It only scratches the surface but provides a nice overview of some major priorities for CMOs.
Alexa, What are You Doing to My Brain? - New technology always has and always will have an effect on the children who interact with it, and it’s probably true that no new technology has become more pervasive recently than that of personal in-home digital assistants. Alexa, Google Home and company have made their way into millions of homes, and some of their primary users are children. What does this mean for them?
Bullish on VR - VR’s been moving along quite nicely for more than a year or two, and the results of brands leveraging VR are finally getting out there. This article looks at where branding and VR are meeting and how well things are performing from engagement to reach.