Things I’ve Learned from Lately #138
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Must. Resist. Looking. At. Screen. - Where do people spend their time? Well if you’re in the U.S., it’s most likely spent looking at a screen. Twelve hours and seven minutes per day are spent consuming media in the U.S., and digital takes up five hours and fifty minutes.
Old School Disruption - Amazon, Facebook, Uber, Google… None of these have anything when compared to the original disruptor, the Sears catalog.
The Magic in the Playlist - No platform is better at developing custom playlists for its users than Spotify. This is how Spotify’s algorithms do what they do to deliver users music it knows they’ll like.
Drop One of the Giants? - Tech giants play a looming role in all of our lives. Which one would you drop: Alphabet, Apple, Facebook, Microsoft or Amazon? This piece gives you the choice and shows how your choices compare to others.
Evaluating the Gig Economy - The gig economy is definitely a thing, but is it a good thing?