Entertainment Social: The Costs and Benefits

October 22, 2019 by Taylor Wiegert in Trends, TikTok

Social media’s gotten pretty heavy as of late. Mark Zuckerberg’s been defending his platform’s policy of allowing blatant falsehoods to be promoted on Facebook. Twitter’s had to update its policies by allowing political figures’ tweets to remain on the platform even if they go against the its rules and policies. These social platforms are having to take stances and defend those stances because, whether they like it or not, they have become political tools. They are where views are shared, campaigns are mobilized and news is consumed by users.

Things have gotten heavy on social; so heavy in fact that they may very well collapse under all that weight.

Take a Stand or Stand Aside?

September 25, 2019 by Taylor Wiegert in Politics

The 2020 Politics Survival Guide from Morning Consult revealed a disconnect in the marketing landscape. The report found that 53% of consumers believe corporations have gotten more political. That data point in isolation doesn’t mean much. However, the report also shows that only 24% of consumers believe corporations are in touch with the American public, and 23% believe corporations are more ethical.

Brave Ad World Podcast - Episode 283

June 12, 2017 by Taylor Wiegert in Podcast

This week Apple sucked the oxygen out of the room in terms of news, but that doesn't mean there weren't a few things to talk about.

This week’s headlines: Apple’s WWDC Brings Implications for Marketers and Snap Acquires to Get More Location Aware.

The week’s news quick hits: Click-to-Messenger Ads Come to Instagram, Facebook Live Gets Closed Captions, Facebook Allows Canvas Ads to Pair with Collections and Facebook Gets More Political with Tools for Representatives.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

The End of the Apolitical Brand

February 01, 2017 by Taylor Wiegert in Strategy

The election is over, but politics is here to stay 24/7 for the foreseeable future. Today, everything is politicized. That’s no secret to you because one of the things that’s been politicized most is our social feeds, which are inundated with news and posts from (mostly) well-meaning people sharing their thoughts and opinions. The Obama and Biden memes are the last funny thing to make its way onto the Internet as of late, and yes, even those were political.

These are not ordinary times. Facebook has taken drastic steps to overhaul its approach to how news is shared and consumed on its platform because of its role in the dissemination of fake news. Twitter has found new relevance (for better or for worse) in its ability to share and shape policy decisions from the government. These platforms are working to define their roles in a political environment they, at the very least, helped create.

These are most certainly not ordinary times, and brands need to be paying attention.

Things I’ve Learned from Lately #120

May 22, 2016 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Culture as the Medium, The Election in the News Feed, When Computers Program Themselves and Red Feed/Blue Feed.

Brave Ad World - Episode 83

September 10, 2012 by Taylor Wiegert in Podcast

Episode 83 of the Brave Ad World Podcast is ready to go!

This week’s headlines: The Republican Convention Was on TV but Activity was on Twitter, Kickstarter Says No Refunds, LinkedIn Updates Company Pages and Twitter Releases API Changes.

The week’s news quick hits cover: Facebook Works to Remove Fake ‘Likes,’ Farmville 2 is Coming, Quora Releases Android App, Facebook Makes Updates App for Pages, Facebook Closes on Instagram Deal, Tumblr Expands Advertising Sales, Twitter Expands Brand Features and Hootsuite Acquires Seesmic.

Find it out on iTunes, or visit the podcast section to copy the URL and subscribe through your preferred podcast player. And don't forget to leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.