This Week in Social (Week of December 7)

December 13, 2015 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Shuts Down Creative Labs, Facebook Updates Customer Communication Tools on Pages, Twitter Testing New Timeline and Twitter Targeting Ads to Users Not Logged In.

The week’s news quick hits: Twitter Uncropping Images on Web Version Timelines, Pinterest Makes New Acquisitions, Tumblr Allows Users to Send Posts in Messages and Facebook Updates Instant Articles Policies for Publishers.

Don’t Dismiss Facebook’s Experiments

April 14, 2015 by Taylor Wiegert in Facebook, Optimization, Planning, Video

What is Facebook anymore? It’s hard to say. It’s a lot like asking what is Google or Microsoft or even GE. It’s a giant company, supported by advertising. That’s inarguable, but Facebooks is something beyond that. It’s a series of experiments.

The social network is constantly tweaking the formula and trying to find new ways to encourage people to share, and this experimentation is supported by its flagship platforms: Facebook, Instagram, WhatsApp and now, more than ever, Messenger. Behind all of these is a series of apps that Facebook launched and then learned from.

Brave Ad World - Episode 163

June 23, 2014 by Taylor Wiegert in Podcast

Episode 163 of the Brave Ad World Podcast is here!

This week’s headlines: Tumblr Ads Coming to Yahoo, Facebook Officially Launches Slingshot, Snapchat Tests Group-Sharing for Events, Amazon Introduces Its Fire Phone and Twitter Acquires Snappy TV.

The week’s news quick hits: Facebook Updates iPad App to Showcase Games, Facebook Paper Gets Trending Section, YouTube Pushes Bands into Paid Music Platform, Twitter Offers GIF Support and LinkedIn Launches Job Search App.

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

This Week in Social (Week of June 16)

June 22, 2014 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

What Facebook's Paper Means for Brands

February 06, 2014 by Taylor Wiegert in Facebook

Facebook is either ridiculed or loved, and that comes with the territory of being the world's largest social network. Now, fresh off a strong Q4 2013 earnings report in which Facebook showed its mobile advertising dominance, it released Paper for iOS (Android to be released soon).

Paper is a news reader that takes the News Feed and reorganizes it into a standalone, mobile experience that allows users to scroll through their News Feed content in a Flipboard-like interface. Users can go beyond just consuming the News Feed content and add in up to 19 other sections like Tech, LOL and Pop Culture. Each section includes content that has already been shared to Facebook and is then curated by an algorithm as well as an editorial team.

New Strategy for Facebook

Facebook has traditionally been a walled garden. Facebook did everything it can to keep users on its platform from the introduction of Home to even Facebook Messages, but Paper changes all of that. Facebook has taken its core feature, the News Feed, and cannibalized it.

This Week in Social (Week of January 27)

February 02, 2014 by Taylor Wiegert in This Week in Social

This week’s headlines: Facebook Launches Paper, Pinterest Previews Interest Feature, Facebook's Q4 2013 Shows Strong Mobile Growth and Twitter Launches Search for Media Partners.

The week’s news quick hits: Twitter's Android App Update Makes Editing Photos Easier, Tech Companies Reach Agreement with Government on Data Request Disclosures, Twitter Adds Search Filters and Foursquare Allows Users to Order Food in GrubHub Partnership.