Brave Ad World Podcast - Episode 360

April 22, 2019 by Taylor Wiegert in Podcast

Episode 360 of the Brave Ad World Podcast is here!

This week’s headlines: Twitter Adopts Proactive Approach to Abusive Content, Facebook Working on Voice Assistant Technology and Amazon Launches Free Ad-Supported Streaming Music Service.

The week’s news quick hits: Hulu Buys Out AT&T’s Stake, Facebook Watch Completing Transition From Exclusivity, Messenger Gets Dark Mode Toggle, Facebook Error Uploaded Email Contacts Without Permission, Instagram Tested Removing Like Counts, Amazon and Google End Boycott of Each Other, Pinterest has Good First Day of Trading and Millions of Instagram Passwords Stored in Plain Text.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of April 15)

April 21, 2019 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Twitter Adopts Proactive Approach to Abusive Content, Facebook Working on Voice Assistant Technology and Amazon Launches Free Ad-Supported Streaming Music Service.

This Week in Social and Digital (Week of February 25)

March 03, 2019 by Taylor Wiegert in This Week in Social

This week’s headlines: TikTok Surpasses One Billion Downloads

The week’s news quick hits: Pinterest and YouTube Go After Anti-Vaccination Propaganda, Instagram May Soon Enable Public Collections, Foursquare Launches New Offline Attribution Offering, Snapchat Android App Coming in 2019, Time Warner Acquisition Gets Closer to Reality, Facebook’s Clear History Feature Confirmed for 2019, LinkedIn Adds Raise Insight to LinkedIn Jobs, Facebook Woos TV Ad Buyers to Watch with Showcase and YouTube Disables Comments on Videos with Minors.

Premium's Push on Mid-Tier Video

October 30, 2018 by Taylor Wiegert in Video

Video is everywhere online. And it made its foothold with low-quality, user generated content. Over the years, however, mid-tier content made its presence felt. Facebook Pages were built on the backs of mid-tier content. Platforms courted publishers to create web-only content exclusive to their platforms. Facebook’s Watch property started with this premise.

Now, mid-tier content’s being squeezed out. It doesn’t carry the weight it used to, and even publishers struggle to fully monetize their investments in content for services like Watch. The new bet isn’t in the middle. The new bet is in premium.

Brave Ad World Podcast - Episode 259

December 05, 2016 by Taylor Wiegert in Podcast

After a brief break, the Brave Ad World Podcast is back with Episode 259.

This week’s headlines: Facebook Testing Ads to Drive to Live, Instagram Launches New Features to Go Live and Be Ephemeral, Pinterest Updates Business Profiles and Amazon Getting into Header Bidding.

The week’s news quick hits: Facebook Testing WiFi-Finding Feature, AT&T Launches DirecTV Now, Instagram Launches Correspondents Program for Colleges, Facebook Launches Instant Games, Facebook’s Creative Hub Launches, Netflix Allows for Offline Viewing, Tumblr Enables SSL by Default on All Blogs, YouTube Launches 4K Support for Live Video, Twitter Users Can Create Moments on Mobile and Twitter Brings Reply Rankings to Mobile.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Things I’ve Learned from Lately #128

December 03, 2016 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Crowdsourcing Mount Chiliad’s Secrets, Another Nail in Net Neutrality’s Coffin, Gaming Influence and Unboxing the Unboxing Video.