The 2020 Politics Survival Guide from Morning Consult revealed a disconnect in the marketing landscape. The report found that 53% of consumers believe corporations have gotten more political. That data point in isolation doesn’t mean much. However, the report also shows that only 24% of consumers believe corporations are in touch with the American public, and 23% believe corporations are more ethical.
Read MoreEpisode 174 of the Brave Ad World Podcast is out and ready for download.
This week’s headlines: Attention Focuses on Ello, Facebook Introduces Atlas at Advertising Week, Twitter Working on New Platform for Developers and Facebook Introduces New Research Guidelines.
The week’s news quick hits: Google Introduces New Mobile Ad Units, Hong Kong Protesters Turn to FireChat, Reddit Gets New Round of Funding and Plans to Give Back to Community, LinkedIn Updates Pulse, Facebook Making Changes to Real-Name Policy Following Controversy and LinkedIn Launches Slideshare App.
Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Attention Focuses on Ello, Facebook Introduces Atlas at Advertising Week, Twitter Working on New Platform for Developers and Facebook Introduces New Research Guidelines.
The week’s news quick hits: Google Introduces New Mobile Ad Units, Hong Kong Protesters Turn to FireChat, Reddit Gets New Round of Funding and Plans to Give Back to Community, LinkedIn Updates Pulse, Facebook Making Changes to Real-Name Policy Following Controversy and LinkedIn Launches Slideshare App.
Read MoreEverything has gotten faster. The social web has forced advertisers to think faster, be nimbler and change quickly. This has certainly presented challenges as all marketers evolving to this landscape have stumbled once or twice, but with greater speed, comes more opportunity. Much of that opportunity is unlocked not by tweeting, going mobile or leveraging algorithm-driven programmatic buys but instead simply by listening.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter social media marketer. Hopefully, they’ll help you, too.
Going Local With Social – Clara Shih of AdAge writes about how brands can make their social efforts succeed at the local level: aligning internally, claiming social-local pages and empowering employees at the ground level.
Key Takeaway: Success in any social effort, whether it’s local or something else, requires the fundamentals. Shih’s article lays out three key steps that any brand should do for any effort. You have to have internal alignment, your social properties accounted for and employees able to deliver on the promise you communicate through social channels.
Consumers Rely on Reviews – eMarketer shared the results of a study showing that consumers trust brands that offer reviews more than brands that do not. In fact, “84% of respondents felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.”
Key Takeaway: A brand’s word isn’t enough anymore, and making reviews hard to find means consumers will probably just look elsewhere for what they need versus making a purchase without question. Brands are being shaped by what others have to say as much as they are shaping themselves, which means embracing consumer reviews will make a brand stand out from the crowd and build trust with existing and potential customers.
The Power of Social Data – A new algorithm has come out that’s able to use Twitter to predict whether or not you’ll get sick in the next eight days with 90% accuracy. The algorithm comes from researchers at the University of Rochester after analyzing 4.4 million tweets with GPS information over the course of one month.
Key Takeaway: The amount of data we’re generating is staggering. If we can do this with the flu, imagine if we could use social data to predict when someone will run out of a product, allowing us to proactively reach out to them. That’s just one example of the power of social data and why listening and analyzing is essential.
Twitter’s Bold New Path – We’ve discussed Twitter’s recent lockdowns on its API on platforms like Instagram and LinkedIn regularly on the Brave Ad World podcast. AllThingsD breaks down some of Twitter’s latest moves, the reasons why and the path ahead.
Key Takeway: Nothing in this space can be taken for granted. Brands that invest too much in one platform will find themselves scrambling when and if that platform changes as some Twitter app developers are right now. It’s important to be both wide and deep when it comes to social media investment.
It’s difficult to say with absolute certainty what Twitter’s future holds. It’s burned some bridges with developers but at the benefit of becoming a more attractive advertising platform. However, users have been accustomed to their third-party apps. If Twitter cuts them off, there may be some backlash.