Cornering the Creator Market
2020 was the year platforms woke up to the fact that creators are currency.
Read More2020 was the year platforms woke up to the fact that creators are currency.
Read MoreVine is back, and this time it’s called Byte. Vine cofounder Dom Hofmann released Byte, and in the first week it had 1.3 million downloads, 70% of which are from the United States.
Byte follows the footsteps of its Vine predecessor in allowing users to create quick six-second mobile videos. Now, Byte has some issues to overcome, such as spammy comments, but with plans to do a revenue share with content creators, Byte is positioning itself to be a viable competitor to TikTok when it comes to short-form mobile entertainment.
Vine was acquired by Twitter in 2012 and shut down in 2016. The question is will Byte follow a similar fate or is now the right time for Vine?
There are a few reasons to think yes.
Read MoreSocial media’s gotten pretty heavy as of late. Mark Zuckerberg’s been defending his platform’s policy of allowing blatant falsehoods to be promoted on Facebook. Twitter’s had to update its policies by allowing political figures’ tweets to remain on the platform even if they go against the its rules and policies. These social platforms are having to take stances and defend those stances because, whether they like it or not, they have become political tools. They are where views are shared, campaigns are mobilized and news is consumed by users.
Things have gotten heavy on social; so heavy in fact that they may very well collapse under all that weight.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: The App Without Oversight, Blockbuster’s Opportunity and The Public’s Tech Breakup.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Facebook Testing New App to Compete with Snapchat
The week’s news quick hits: TikTok May Launch Audience Network, Libra Launches Bug Bounty Program, Facebook Introduces Political Ad Verification Process and YouTube Launching New Site for Kids.
Read MoreTikTok has been the number one most downloaded app in Apple’s App Store for five consecutive quarters. After that, it’s YouTube, Instagram, WhatsApp and Messenger. The short-form video sharing app has established itself as one of the biggest apps in the world, and what’s noteworthy is the apps that aren’t in the top 5: Facebook, Snapchat, Twitter…
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