From People to Media and Back to People
One of the most powerful changes the Internet has brought about is the ability for any single person to become a media property—creating messages and distributing them to an audience with speed and efficiency. That's the power of UGC with the Internet behind it. The social web, however, seems to be taking a step back from this. People have gone from being empowered by the Internet to become media back to being personal and small once again. It's a complete 180, but it is a small shift in behavior.
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