Embracing Exclusivity
Private messages is the must-have feature for social networks at the moment. Twitter recently made 'Direct Messages,' a once buried feature, more prominent within its mobile app. They also added a feature allowing users to send images to each other in private. Instagram added Instagram Direct a private messaging feature that allows people send photos and videos to a select group, instead of all of their followers at once.
All of this follows platforms like Snapchat, which popularized private messaging, a feature embraced by teens. Social networks are scrambling to add that element of private messaging to their platforms before its too late to grab younger users' attention.
Read More