DTC Borrowing from the Traditional Playbook
Much has been said about what traditional brands can learn from the nimble, data-driven and evermore pervasive direct-to-consumer (DTC) brands dominating Instagram and Facebook feeds. Brands like Casper, Warby Parker, Harry’s and others have shown an ability to build brands on social media platforms in a way that’s making traditional brands turn around and think… why can’t we do that?
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