“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

Is Anyone Really Watching Your Facebook Video? - Facebook has seemingly been killing it when it comes to video, but questions remain around how many people are actually watching them. Unlike Facebook, YouTube shares a watch time metric, which could be a big reason why advertisers turn toward it over Facebook. One thing is clear, marketers need to figure out what success means to them before creating and launching their videos.

Inside the World of Discovering Viral Gold - Wired takes us inside the world of identifying online video clips and making them go viral. The piece follows the company Junkin Media, which identifies videos, strikes content partnerships and then licenses clips for third party use.

The Internet of the Future is Here. It’s Not Pretty. - Vox has pulled together links from five articles that point to a shift in today’s web. “What links these seemingly dissimilar stores is a very basic fear—the idea that the internet as we knew it, the internet of five or 10 or 20 years ago, is going away as surely as print media, replaced by a new internet that reimagines personal identity as something easily commodified, that plays less on the desire for information or thoughtfulness than it does the desire for a quick jolt of emotion.”

Every App’s a Dating App - Sarah Kessler of Fast Company breaks down the inevitable turn all apps that allow interaction take. They become places to meet and find dates. Apps like Yelp, eBay and QuizUp provide “the deniability of intent.” The fact that they aren’t dating apps is what makes them work so well as dating apps. I’m just glad I’m married and don’t have to think about dating.