Things I’ve Learned from Lately #99

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

Infusing Pins with Intent Data - Pinterest is prepping to infuse Promoted Pins with intent data, according to this piece from The Wall Street Journal. Pinterest is in the process of differentiating itself from other online properties and as a “place where people are coming to discover new businesses, new brands and new products,” according to Pinterest’s head of operations Don Faul.

Counseling by Text - Texting has changed the lives of many, many people. This piece from The New Yorker looks at how texting is changing the way young people deal with personal crises.

The Why Behind an Apple Car - Apple is rumored to be working on its own car to compete with the likes of Tesla and maybe even Google. Luke Dormehl of Fast Company makes the case for why, and it starts with the likeminded approach Apple shares with luxury carmakers.

This is How to Move - The process of moving gear out of Afghanistan is a logistical nightmare, and this piece by E.B. Boyd of Fast Company breaks down the process. It’s impressive to see the level of detail, preparation and management that goes into an operation that on the surface sounds simple (move stuff out) but is incredibly complicated.

Zero Tolerance for Cyber-Bullying - This piece covers the story of Curt Schilling who uncovered the identities of two cyberbullies talking about his daughter. The cyberbullies in question have been punished for their actions, but what I found most interesting is the pushback we’re seeing for this kind of behavior. Coke launched a campaign built around the idea of being nice online. Twitter is taking a proactive approach to protecting users from cyberbullying. It’s a positive change to be sure.