Twitter's Out of Character
Twitter is currently in the process of testing a 100% increase in the text limit of tweets, going from a 140-character limit to a 280-character limit. This would, of course, greatly expand the amount of content a tweet can contain from a simple thought or burst of information to something a little more nuanced.
The first thing that’s worth noting is Twitter’s calling this a “test,” which means there is no absolute certainty that this will become standard across the platform, but given the coverage of Twitter’s decision this test will be a hard one to reverse.
With all of that being said, it’s worth looking at the why behind the decision.
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