Much has been said about what traditional brands can learn from the nimble, data-driven and evermore pervasive direct-to-consumer (DTC) brands dominating Instagram and Facebook feeds. Brands like Casper, Warby Parker, Harry’s and others have shown an ability to build brands on social media platforms in a way that’s making traditional brands turn around and think… why can’t we do that?
Read MoreWe seem to be entering a new era of online video content consumption. Last week, Apple announced an overhaul to its Apple TV app. The service will be available across multiple platforms, not just Apple devices, and users will be able to integrate multiple services (or as Apple refers to them as “channels”) into this single app. Apple TV will become a one-stop shop for all of the content services users subscribe to (except for a few holdouts like Netflix). In addition, it will have some exclusive content of its own from the likes of Steven Spielberg, Oprah Winfrey, Jennifer Anniston, Steve Carrell and others.
Read MoreToday, Americans are consuming about 12 hours of media every day, and the time spent between traditional versus digital media is surprisingly even. 6 hours are spent with traditional media, and 6.25 hours are spent with digital media.
That’s where things start to get interesting.
Read MoreSecond-screen viewership isn’t going anywhere. eMarketer estimates 177.7 million US adults use a second screen device while watching TV, and this is only going to grow. Every day millions of adults are sitting down on their sofas, grabbing the remote, turning on the television and immediately looking down at their phones and tablets. Attention isn’t going down. It’s getting diverted in multiple directions.
Read MoreWow! We did it. 300 episodes of the Brave Ad World Podcast! Just like we do every week, we're hitting the top stories in digital and social media marketing.
This week’s headlines: Facebook Dark Posts Viewable by Anyone, Facebook Launches New Optimization Tools and Snapchat Enables Pixels in Advertising.
The week’s news quick hits: YouTube TV Gets App, LinkedIn Premium Users Get More Company Insights and Facebook Reports Q3 Earnings Under Scrutiny.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreIt is easy to pile on Twitter right now. Between disappointments in user growth from a Wall Street perspective as well as the U.S. President not doing the platform’s reputation any favors, it’s fashionable to hate on Twitter.
None of that can be ignored, but from a brand perspective, these headlines are in many ways inconsequential. What matters is whether or not Twitter has the potential to drive businesses forward, and if that’s the question, there are a couple reasons brands should consider Twitter in their marketing plans.
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