Links and the Evolution of Snapchat

July 06, 2017 by Taylor Wiegert in Snapchat

Social platforms are built with one thing in mind — get users and keep them for as long as possible. This is why it’s no surprise that linking out through social channels usually isn’t an initial feature (unless of course the site is built on the idea of links as is the case with Reddit). Instagram has been a notoriously walled garden with only one place to link out, hence the “See link in bio” refrain put to use by brands, publishers and influencers alike. Now, Instagram is allowing verified profiles to, at the very least, share links in Instagram Stories.

This week we got news that the most walled garden of all is opening up to links. Through a new tool called Paperclip, users can share links in the Snaps on Snapchat. From there, viewers can swipe up on a Snap to view a web page in Snapchat’s internal browser.

Snapchat’s move represents another shift among many for Snapchat. The platform that first dismissed advertising and is now embracing it is allowing users to share external websites in messages.

Brave Ad World Podcast - Episode 231

April 04, 2016 by Taylor Wiegert in Podcast

Episode 231 of the Brave Ad World Podcast is here!

This week’s headlines: Video Ads Closer to Becoming a Reality on Pinterest, Instagram Updates Website with Notifications, Twitter Testing Stickers, Google Building Livestreaming App, Instagram Allows for 60-second Videos, Pinterest Launches How-To Pins and Snapchat Launches Chat 2.0.

The week’s news quick hits: Google Photos Gets Smart Albums, Facebook Alerting Users Being Mimicked, Snapchat Launches Video Captions, Snapchat Acquires Bitstrips, Twitter Adds Ability to Add Alternative Text to Images, Tumblr Brings Back Replies, Facebook Messenger Shows Signs of Offering In-Store Purchase Services, Snapchat Updates Privacy Policy, Chatbots Coming to Skype and Twitter Launches Universal Website Conversion Tagging.

You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social (Weeks of March 21 and March 28)

April 03, 2016 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

The week’s news quick hits: Google Photos Gets Smart Albums, Facebook Alerting Users Being Mimicked, Snapchat Launches Video Captions, Snapchat Acquires Bitsrips, Twitter Adds Ability to Add Alternative Text to Images, Tumblr Brings Back Replies, Facebook Messenger Shows Signs of Offering In-Store Purchase Services, Snapchat Updates Privacy Policy, Chatbots Coming to Skype and Twitter Launches Universal Website Conversion Tagging.

Content Has No Home

November 12, 2015 by Taylor Wiegert in Content Marketing

Marketers’ considerations around content shouldn’t only focus on the creation of it. Marketers, more and more, need to seriously consider where that content lives, especially now because the choices are numerous.

This has been the case for some time with video, for example. We have Facebook Video, YouTube, Snapchat, Instagram and others. Marketers seem to get that and understand that they need to tailor their content to those platforms, but content that was traditionally meant for a brand website, such as blog posts and other long-form multimedia storytelling, may not be most effective on brand websites anymore.

When a brand talks about itself in long-form, that content typically finds itself living on a blog or business information page, but now brands have the option to let that content live natively on platforms with built-in audiences. And that option may be the best one.

Things I’ve Learned from Lately #48

June 23, 2013 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: The Internet of Things Roadblock, The Story of Coke and Mynamar, Making the Non-Social Social and The Secret War.