The Next Great Social Network… Your Website
Social media marketing has been dominated by brands putting a stake in the ground on one, two, three and more third-party websites from Facebook to Twitter to Instagram. Success is partially defined by how big and active a brand is across multiple networks, and when a new social platform starts gaining traction, one of the first questions is around whether or not the brand needs to expand to yet another platform.
Not so fast. It's possible that building and establishing your brand on yet another platform is akin to creating a presence on a ship that may eventually sink or will, at the very least, change the way it works. Platforms are constantly evolving and forcing brands to evolve with them. After all, it's their platform with their rules.
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