Content Has No Home

November 12, 2015 by Taylor Wiegert in Content Marketing

Marketers’ considerations around content shouldn’t only focus on the creation of it. Marketers, more and more, need to seriously consider where that content lives, especially now because the choices are numerous.

This has been the case for some time with video, for example. We have Facebook Video, YouTube, Snapchat, Instagram and others. Marketers seem to get that and understand that they need to tailor their content to those platforms, but content that was traditionally meant for a brand website, such as blog posts and other long-form multimedia storytelling, may not be most effective on brand websites anymore.

When a brand talks about itself in long-form, that content typically finds itself living on a blog or business information page, but now brands have the option to let that content live natively on platforms with built-in audiences. And that option may be the best one.

Brave Ad World Podcast - Episode 212

October 05, 2015 by Taylor Wiegert in Podcast

The latest episode of The Brave Ad World Podcast is ready for your listening pleasure.

This week’s headlines: Google to Allow Brands to Target their Customer Databases, Facebook Lets Advertisers Buy Video Like TV, Facebook’s New Notes are Here, Twitter Expands Buy Button and Facebook Updates How Profile Updates Display.

The week’s news quick hits: LinkedIn Launches Employee Advocacy Platform Called Elevate, YouTube Launches Shopping Ads and Twitter Considering Removal of 140-Character Limit in Tweets.

So go head. Check it out. Let us know what you think. You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social (Week of September 28)

October 04, 2015 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

The week’s news quick hits: LinkedIn Launches Employee Advocacy Platform Called Elevate, YouTube Launches Shopping Ads and Twitter Considering Removal of 140-Character Limit in Tweets.

This Week in Social (Weeks of August 10 and August 17)

August 23, 2015 by Taylor Wiegert in This Week in Social

This week’s headlines: Google Introduces Parent Company Alphabet, Twitter Removes Character Limit from Direct Messages, Facebook Testing News App and Twitter Launches Twitter Audience Platform.

The week’s news quick hits: Twitter and the NFL Extend Partnership, Facebook Brings More Features to Audience Network, Twitter Makes Full Archive Search API Available, Periscope Hits 10 Million User Mark, Facebook Providing Cover Photo Options for Events, Foursquare Reveals Updated User Numbers and LinkedIn Launches LookUp.

Brave Ad World - Episode 128

August 19, 2013 by Taylor Wiegert in Podcast

Episode 128 of the Brave Ad World Podcast is hear.

This week’s headlines: Restaurant Facebook Pages Integrate with OpenTable and TV Listings Come to Facebook, Yelp Reviewers Can Now Go Mobile, The New York Times Goes Social When Site Goes Down and Facebook Testing Mobile Payments.

The week’s news quick hits: Facebook Acquires Mobile Technologies, Twitter Updates Tweetdeck, Facebook Testing App for Celebrities, Google+ for Android Gets an Update, Sina Weibo Reports Strong Growth and Twitter Tests Local Trends.

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, lease leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.

This Week in Social (Week of August 12)

August 18, 2013 by Taylor Wiegert in This Week in Social