Pinterest Ads and Social Goes from Engagement to Intent
Every day millions of users are go to Pinterest seeking both actionable and inspirational information surrounding their interests, their plans and their purchases, and Pinterest is about to make it easier for brands to be discovered during that search.
It's been working with large brands to test Promoted Pins, but that test comes with a $1 - $2 million price tag, not exactly a budget-friendly investment for most businesses. Now, Pinterest has announced that it will launch self-serve, cost-per-click Promoted Pins that will appear in user feeds and search results marked as 'Promoted' for businesses with smaller budgets.
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