“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: The United States in the Internet Slow Lane, The Thriving Family Business, “Like” Voting, Ebook Anger and Obsessively Obsessing About Our Obsessions.
Read MoreThe 'like gate' will officially be dead on November 5. That's when Pages will no longer be able to require users to 'like' them in order to get access to content, enter contests, gain access applications or receive rewards, according to Facebook's announcement in August.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: Evan Williams on the Future of Media, Please Don’t RT, Fight for Your Right to Like and Apple and Google, Tech Frienemies.
Read More‘Likes’ have become table stakes for marketers leveraging social media channels. The ‘like’ has become the bare minimum for showing success. It’s a low threshold action that represents literally the bare minimum someone can do when they approve of a piece of content other than nothing. Marketers should want more.
Recruitment has been the name of the game for brands over the past few years as they worked to build a network of followers. Why? They didn’t necessarily know, but in an effort to prove the value of social media to the CMO, the number of ‘likes,’ followers and subscribers was the quickest way to show value on a scorecard. Now, marketers are starting to shift their focus to getting those they recruited to do more in the form of sharing.
The time for greater sophistication is here, and it means a shift in how businesses expect to leverage their subscribers.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter social media marketer. Hopefully, they’ll help you, too.
This Week: More than a Deal, Consider the Obstacles, The Right Approach for Your Business and From Like to Share.
Read MoreMarketers are starting to realize that optimizing brand content for engagement is the root of success in the social space, not increasing the number of ‘Likes,’ subscribers or followers.
Facebook came to this realization long ago and has pushed marketers to focus on engagement. Under criticism from marketers, Facebook tweaked its EdgeRank algorithm to reduce spam and bring the most engaging content to the top. Marketers took issue when they saw the organic reach of their posts decline.
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