Marketing messages with consumers can get complicated… quickly. Time and effort goes into developing each piece of a campaign, and everything’s perfect. There are a lot of moving pieces, but as long as consumers see all of it, it’ll all make sense. Wait… they will see everything, right?
Read MoreEpisode 176 of the Brave Ad World Podcast is here!
This week’s headlines: Snapchat Debuts its First Ad, Foursquare Unveils First Ad Campaign, Tumblr Ad Performance Revealed in Yahoo Earnings Report, Twitter Pitches Fabric to Developers and Facebook Launches New App Called Rooms.
The week’s news quick hits: Flickr Launches Its First iPad App, Twitter Plans 2015 Rollout for Buy Button, Facebook Launches Video Ad to Promote Messenger, Tsu Promises to Share Revenue with Content Creators, Groupon Unveils Pages, Google Launches Inbox and Ello Becomes a Public Benefit Corporation.
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Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Snapchat Debuts its First Ad, Foursquare Unveils First Ad Campaign, Tumblr Ad Performance Revealed in Yahoo Earnings Report, Twitter Pitches Fabric to Developers and Facebook Launches New App Called Rooms.
The week’s news quick hits: Flickr Launches Its First iPad App, Twitter Plans 2015 Rollout for Buy Button, Facebook Launches Video Ad to Promote Messenger, Tsu Promises to Share Revenue with Content Creators, Groupon Unveils Pages, Google Launches Inbox and Ello Becomes a Public Benefit Corporation.
Read MoreOver the last few days, we've seen the meteoric rise of Ello, and once again, shiny object syndrome has set in with marketers excitedly thinking through the possibilities and hopefully, exercising restraint. We are in an industry of constant flux with ever-evolving consumer behaviors and the rise and fall of new platforms.
As exciting as digital and social media marketing can be, the real success isn't found in flashy campaigns and new platforms. It's in the everyday, seemingly mundane interactions with customers and advocates. It's in those quiet, micro interactions that loyalty is nurtured and relationships are built.
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