Marketing messages with consumers can get complicated… quickly. Time and effort goes into developing each piece of a campaign, and everything’s perfect. There are a lot of moving pieces, but as long as consumers see all of it, it’ll all make sense. Wait… they will see everything, right?
Read More2017 is nearly here, and if brands haven’t already decided how they’re going to approach the year, they’re almost certainly thinking about it. Every brand is making decisions based on their own audiences, channels and objectives, but if there is one thing that should probably be on every (or almost every) marketer’s plans, it’s video.
Read MoreSnapchat is no longer Snapchat. It’s Snap. Snap’s not a social network. It’s a camera company. That camera company just launched a consumer product. Spectacles. You look at today’s social landscape, and it becomes painfully obvious that this landscape is anything but social. It’s everything.
We operate in a world where the platforms that were once considered “social" play a much larger and more prolific role in a holistic digital ecosystem.
Read MoreContent: Everyone wants it, and everyone has a different definition for it. Yet, it seems that no one is really happy with the content they’re creating for a number of reasons: there isn’t enough of it, the content isn’t of high enough quality, it isn’t converting or something else. Content is a challenge everyone is after, but it seems most are not really succeeding. That’s not stopping them from trying.
Read MoreThere was a time when a brand really wasn’t considered to be doing social media marketing unless Facebook was part of the mix (or at least that seemed to be the general consensus). Facebook’s an obvious choice. It’s the default. It’s the gateway drug to social media marketing. There usually isn’t a question as to whether or not a brand should or will have a Facebook presence. Instead, that’s where a brand starts to establish a social foothold and then expand from there.
That’s the way it has been and for good (mostly) reason. It’s where people are, and it’s where brands can create a presence fairly easily. Facebook isn’t getting weaker, but other platforms are getting stronger, giving reason for marketers to look beyond the default, the status quo, the Facebook.
Read MoreOver the last few days, we've seen the meteoric rise of Ello, and once again, shiny object syndrome has set in with marketers excitedly thinking through the possibilities and hopefully, exercising restraint. We are in an industry of constant flux with ever-evolving consumer behaviors and the rise and fall of new platforms.
As exciting as digital and social media marketing can be, the real success isn't found in flashy campaigns and new platforms. It's in the everyday, seemingly mundane interactions with customers and advocates. It's in those quiet, micro interactions that loyalty is nurtured and relationships are built.
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