2018 was a deluge of revelations regarding data, privacy and security. It was revealed Facebook leveraged user data as both a carrot and a stick with partners. We found out our phones are tracking even more about us than we originally thought. Advertisers realized the metrics they were getting weren’t only misrepresented; they were blatantly false. That barely scratches the surface of all that was revealed last year.
Maybe 2019 will be different.
Read MoreThe first episode of the Brave Ad World for 2018 is here!
This week’s headlines: Snapchat Weighing Option of Requiring Users to View Ads for 3 Seconds
The week’s news quick hits: Instagram Bringing in Content from Accounts Users Don’t Follow, Snapchat Launches Stories Everywhere, Dish Network Combining Data for Addressable Ads on Traditional TV and OTT and Instagram Testing Stories Integration with WhatsApp.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Snapchat Weighing Option of Requiring Users to View Ads for 3 Seconds
The week’s news quick hits: Instagram Bringing in Content from Accounts Users Don’t Follow, Snapchat Launches Stories Everywhere, Dish Network Combining Data for Addressable Ads on Traditional TV and OTT and Instagram Testing Stories Integration with WhatsApp.
Read MoreSnapchat is considering doing something it essentially committed to never doing in its early days—catering to advertisers.
The messaging service is considering implementing a requirement for its users to view an ad for at least three seconds before being allowed to skip it. Currently, users can skip an ad as fast as their fingers can tap the screen. That means many of the video ads on Snapchat don’t get viewed for even two seconds, which is the minimum amount of time set by the Media Rating Council for an ad to be deemed viewable.
Read MoreEpisode 279 of the Brave Ad World Podcast is here!
This week’s headlines: Bloomberg and Others Partner with Twitter for Exclusive Live Video, Snap Inc. Launches Viewability Score for Snapchat, Facebook messenger Launches Instant Games and Facebook Can’t Stop Won’t Stop Winning.
The week’s news quick hits: Facebook Creates New Head of News Product Position, Facebook Testing Loyalty QR Codes, Facebook Marketplace Gets Icon-Driven UI Update, YouTube Rolls Out Updated Look, Facebook Grows Content Safety Team, Hulu Launches Live TV Streaming Service, Twitter Moments Get Vertical Video Ads and YouTube Launches New Celebrity-Driven Shows.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Bloomberg and Others Partner with Twitter for Exclusive Live Video, Snap Inc. Launches Viewability Score for Snapchat, Facebook messenger Launches Instant Games and Facebook Can’t Stop Won’t Stop Winning.
The week’s news quick hits: Facebook Creates New Head of News Product Position, Facebook Testing Loyalty QR Codes, Facebook Marketplace Gets Icon-Driven UI Update, YouTube Rolls Out Updated Look, Facebook Grows Content Safety Team, Hulu Launches Live TV Streaming Service, Twitter Moments Get Vertical Video Ads and YouTube Launches New Celebrity-Driven Shows.
Read More