This Week in Social (Weeks of April 11 and April 18)

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This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: F8 Shows Facebook’s Vision for Its Future, Facebook Launching Live-Video In-Stream Ads, Instagram Launches Personalized Video Feed, YouTube Launches 360-Degree Live Video Streaming and Pinterest Updates Mobile App for Speed.

The week’s news quick hits: Drawing on Streams Coming to Periscope, Trending Searches Tested in Google Search Bar, Facebook Messenger Testing Sponsored Messages, Vine Launches ‘Watch’ Feature, Twitter Introduces Ad Groups, Shazam Launches Shazam for Brands, Facebook Makes Video Ad Buys More Like Television, Facebook Messenger Rolls Out Group Calling and Facebook Algorithm Cuts Back on Link Bait. 

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Brave Ad World - Episode 175

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After a two week break, Brave Ad World is back with Episode 175.

 

This week’s headlines: Student Discovers Facebook Messenger-Based Payment System, Facebook Expands Mobile Audience Network, Snapchat Confirms Ad Rollout and Private Social Networks Called Into Question.

The week’s news quick hits: Yahoo Prepping for $10 Million Investment in Snapchat, Pinterest Launches Pin Picks Co-Marketing Effort with Media Companies, Facebook Working on Anonymous Sharing App, Facebook Introduces Local Awareness Ad Objective, Facebook Closes on WhatsApp Acquisition, Twitter Files Lawsuit to Publish Transparency Report, Google+ Gets Polls, French Bank Allows Money Transfers Using Tweets, Facebook Supports Stickers in Comments, Twitter Launches Audio Cards and Twitpic Shuts Down After All. 

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

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This Week in Social (Weeks of October 6 and October 13)

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This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Student Discovers Facebook Messenger-Based Payment System, Facebook Expands Mobile Audience Network, Snapchat Confirms Ad Rollout and Private Social Networks Called Into Question.

The week’s news quick hits: Yahoo Prepping for $10 Million Investment in Snapchat, Pinterest Launches Pin Picks Co-Marketing Effort with Media Companies, Facebook Working on Anonymous Sharing App, Facebook Introduces Local Awareness Ad Objective, Facebook Closes on WhatsApp Acquisition, Twitter Files Lawsuit to Publish Transparency Report, Google+ Gets Polls, French Bank Allows Money Transfers Using Tweets, Facebook Supports Stickers in Comments, Twitter Launches Audio Cards and Twitpic Shuts Down After All. 

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The Rising Social Network Dilemma

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The age of Facebook, Twitter and the mass social networks is here. Marketers have embraced the platforms for their potential to reach large numbers of consumers, deliver customer service and create highly targeted ads through the context of personal relationships. Now, a new type of social networking is on the horizon, and marketers are going to have to contend with the fact that the rules for social media marketing are changing… again.

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