“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The "Math Men" of Advertising - The era of creativity carrying a message forward alone is over. Data and creativity are now inextricably linked, and this piece from The New Yorker looks at how the “Math Men” have established their place at the advertising table, alongside the so-called “Mad Men.”
The Mobile Payments Underdog - Google and Apple are eating some humble pie when it comes to mobile payments. The mobile payment leader is Starbucks.
The UX of Japanese Trains - Every detail is considered to make sure users know where to go and what to do next. At a time when marketers are increasing their focus on consumer experience, the Japanese rail system may be the best example of implementing clear CX at scale.
AI’s Learning from Unreliable Teachers - AI is built by parsing millions of pieces of data from humans, so it should come as no surprise that AI’s picked up on some of our less-than-desirable characteristics.
Content is Still King - Netflix made a big bet when it decided to invest $8 billion in content this year. It’s bet is clearly paying off. This week it became the most valued media company in the world.