“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

Creating Content Consumers Actually Want - Marketers are often stuck in a bubble when content is created, and they forget to consider what the consumer would actually want. Marketers’ mindsets don’t match those of consumers. This article breaks down that disconnect and encourages marketers to get their heads into the consumer mindset.

The Power of Musical.ly is Real - What are young teens using to share today? A new social network called Musical.ly has blown up among young people, who use the platform to create 15-second videos of themselves, essentially lip syncing. It has the potential to disrupt music, and it’s already disrupted teen idolization.

Video Types Drive Different Results - Google and L’Oreal tested three different types of video to see what kind of video would perform best against three demographic groups. The results are compelling, and they show that getting people to watch the content is just the beginning.

Shifting from Desktop to a Mobile-First Search Strategy - Mobile search isn’t like desktop, and this POV from Forrester breaks down the major differences and implications for marketers in need of a mobile-first search strategy.

Check the Default Settings - From software to 401k’s, we operate in a world of default settings. Those defaults are determined by someone else, but they have a profound effect on our behavior.