“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

We’re Killing their Data Plans - Ad blockers have been the bane of the industry for the last year or so, and according to new data, it’s hard to blame users for installing them. Mobile advertising tends to eat up 10-50% of users’ data plans.

Facebook Trends - Without question, Facebook is an advertising behemoth. Here are some of the trends marketers should keep track of to stay ahead in 2016.

The Home Page is Alive and Really Well - The home page is by no means dead, and the idea that the home page may be dying “misses a key point.” Visitors who come to a site through a home page visit between 10 and 30 pages per session. These are the people who want to spend time with your brand.

Millennials Want to Be Emailed - Speaking of things that aren’t dead… email. Email is being cited by Millennials as the preferred way to receive communication from businesses. In the era of messaging platforms, it’s important to remember the vital role email continues to play to reengage customers.

Alexa, where did you come from? - One of the most unexpected successes in tech is Amazon’s Alexa, which is shaping up to be the leader when it comes to the connected home. This piece looks at how it came to be.