Hopes for social commerce have swelled and faded over time, but as of late, it’s been all fade. Are people interested in making purchases from their social feeds? All indications point to… not really. Most recently, Twitter shut down its efforts to implement a ‘buy’ button as it looks to focus its efforts on what has the best chances of helping its business. That doesn’t include ‘buy' buttons.
Not everyone has given up, however.
Read MoreEpisode 268 of the Brave Ad World Podcast is here!
This week’s headlines: Twitter Takes Major Steps to Combat Abuse, Pinterest Launches Lens to Shop from Your Camera and Facebook Launching Ads With Sound Guaranteed On.
The week’s news quick hits: YouTube Adding Live Streaming to Mobile App, The New York Times Bundles Subscription with Spotify, Twitter Reports Ad Revenue Decline, Facebook Updates Safety Check with Community Help and Facebook Clamps Down on Bias in Advertising.
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Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: Now, I Feel Old, No, It Wasn’t Pizza and This Isn’t Tiger Beat.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Pinterest Expands Buyable Pins, Twitter Launches Moments, Google Launches Accelerated Mobile Pages, Facebook Tests Reactions, Facebook Testing New Shopping Section and Facebook Launches Videos Tab.
The week’s news quick hits: Jack Dorsey Named CEO of Twitter, Facebook Releasing Advertiser Outcome Scores, Reddit Launches Upvoted, Facebook Lead Ads Become Available to All Advertisers, Periscope Launches Embeddable On-Air Buttons, Pinterest Customizes Search by Location, Snapchat Shutting Down Its Own Original Content Channel, Pinterest Updating Place Pins and Facebook Updates On This Day Feature to Give Users More Control.
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