Cornering the Creator Market
2020 was the year platforms woke up to the fact that creators are currency.
Read MoreWe Can All Be Creators... Again
One of social media’s immediate promises was that we could all be creators, and for awhile that was true. Then we entered this point in which we got comfortable in our feeds and having information brought to us. We stopped telling our own stories.
Facebook knows this. Its users have stopped sharing personal stories about their lives and themselves, a trend it calls context collapse. That’s why you see easy videos to share from Facebook like friend anniversaries and reminders of friends’ birthdays. Facebook’s trying to make sharing personal stories as easy as possible.
The social web has devolved a bit to a handful of creators making everything, while the rest of us sit back to see what they have to say. Maybe we have a chance to change and create again.
Read MoreThis Week in Social (Weeks of September 15 and September 22)
This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: YouTube Plans to Pay Creators, Twitter Overhauls iOS Mobile Profiles, Facebook Emphasizes Fresh Content in Latest Algorithm Update, Pinterest Announces New Ad Targeting Features and Facebook Prepares for Atlas Rollout.
The week’s news quick hits: Facebook Adds New Personalization Features to App Settings Page, Flipboard Tests Video Ads, Twitter Upgrades Tailored Audiences, Facebook Adds New Tools for Developers, Facebook Launches Media Resource, Facebook Tests Better Targeting for Boosted Posts, MoPub and Juice Mobile Announce Partnership, Twitter Testing Poll Cards, Users Can Add Items to Amazon Wish Lists via Hashtag and Hyperlapse Supports Front-Facing Cameras.
Read MoreThis Week in Social (Week of May 12)
This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Twitter Tests New One-Click Video Features and Facebook Cuts Back on Automatic Posts.
The week’s news quick hits: Twitter Tests Hashtag Video Sharing, Yahoo Finalizing Video Platform Plans and YouTube Announces New Features for Content Creators.
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