Gaming Culture's Pop Culture Pivot

June 25, 2019 by Taylor Wiegert in Gaming

There are three times each year that I look forward to most: Christmas, Spring and E3. This post is about the latter—that time of year in which gaming’s biggest companies and indie developers show off the latest and greatest in the world of gaming on the world’s stage. This is the time of year where fans, like myself, get to piece together what the next year of gaming will be.

This year was different on a few fronts. Gaming seems to be on the cusp of entering a new era, an era that’s about inclusivity, accessibility and mainstream appeal. This has major implications for marketers. Gaming is mainstream behavior. It’s taking a massive chunk of the time spent with media by players, and with gamers growing up with games like Fortnite intertwined with how they live, this is only going to continue.

What Marketers Can Learn from the New Approach to Gaming

June 27, 2017 by Taylor Wiegert in Gaming

The biggest event in gaming, E3, took place a couple weeks ago, and for a life-long gamer such as myself, it was a dream come true to attend. On the surface, E3 was what one might expect, a showcase of upcoming games, game talks and a deep dive into gaming culture, but this deep dive into culture offered much more than gaming. It offered a lens in which businesses outside of entertainment can think about how they connect with consumers.

This Week in Social and Digital (Week of May 23)

May 29, 2016 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Releases Continuous Video API and Other Updates for Live, Google Expands Mobile Ads to Maps, Twitter Launches Major Updates to Tweets, Facebook Shutting Down FBX and Expanding Audience Network and Facebook Continues Testing of News Feed Redesign.

The week’s news quick hits: Snapchat Updating Discover Design, Facebook Updates Approach to Trending Topics, Instagram Code Reveals More Information on Business Profiles, Lyft Testing Ride Scheduling, Google Introduces Responsive Format Ads for Display Network, Event Pages Come to YouTube Gaming, Foursquare Launches Restaurant Recommending Chatbot, Snapchat Releases New Stickers to Users, Spotify Allowing Sponsorship of Its Own Playlists and Twitter Cards Now Support Spotify Song Previews.

Brave Ad World - Episode 71

June 11, 2012 by Taylor Wiegert in Podcast

Wow... This week was pretty nuts with big stories from E3, security breaches, network launches and tons more.

This week’s headlines: Nintendo Launches Miiverse at E3, Facebook Explores Allowing Kids, Sean Parker Launches Airtime, LinkedIn Has the Worst Day Ever, Foursquare Gets a Major Update and Facebook’s App Center Comes to Mobile Devices.

The week’s news quick hits cover: Instapaper Comes to Android Devices, Twitter Tests Age Verification for Alcohol Brands, Facebook Brings Mobile Ads to Its Self-Serve Tool, Twitter Gets a New Logo, Twitter Better Integrates with Facebook, Bitly Makes Link-Shortening Easy Again and Facebook Rolls Out Mobile Payments System.

Get ready for a news onslaught! Subscribe on iTunes, or visit the podcast section to subscribe through your preferred podcast player. However you choose to listen, let us know what you think!

Leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.

Brave Ad World - Episode 28

June 13, 2011 by Taylor Wiegert in Podcast

Hey there. What a week! We have Apple’s Worldwide Developers Conference leads to some big announcements, the big three have big news at this year’s E3, Facebook’s facial recognition is met with privacy concerns and Twitter lets us know that automated ad buying will be ready to go this year.

You can check it all out on Episode 28 of Brave Ad World on iTunes or in the podcast section.