The Viewability Differentiator

in

Snapchat is considering doing something it essentially committed to never doing in its early days—catering to advertisers. 

The messaging service is considering implementing a requirement for its users to view an ad for at least three seconds before being allowed to skip it. Currently, users can skip an ad as fast as their fingers can tap the screen. That means many of the video ads on Snapchat don’t get viewed for even two seconds, which is the minimum amount of time set by the Media Rating Council for an ad to be deemed viewable.

Read More

Brave Ad World Podcast - Episode 299

in

Just in time for Halloween, Episode 299 of the Brave Ad World Podcast is here!

This week’s headlines: Facebook Testing Separate Tab for Publisher Content, Twitter Moves Toward MRC Accreditation, Snapchat Allows for Link Sharing from iOS Share Sheet and Instagram Lets Two People Go Live at Once.

The week’s news quick hits: Facebook Testing Pinterest-Like Sharing Option Called Sets, Twitter Releases Calendar of Safety Policy Changes, Messenger Gets PayPal Payments, Amazon Accepting Takeout Orders, LinkedIn Launches Smart Replies to Help Users Clear Their Inboxes, Gmail Adds New Productivity Tools, Twitter Misreports User Numbers and Amazon Key Launches.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Read More