Facebook: The Gateway Drug to Other Apps
One of Facebook's biggest mobile success stories is its mobile app install ads, which have been available for nearly a year. 8,400 advertisers leveraged mobile app install ads in Q2 2013, and the ads have driven more than 145 million app installs between the Apple App Store and Google Play Store.
Facebook just followed up on install ads with engagement ads, which provide users with a call-to-action to use apps already installed on their devices. Users can now get reminded about the apps that go unused and forgotten while using Facebook on their mobile devices.
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