The new iPhone 8 and high-end iPhone X are upon us, and Apple shared a slew of new announcements related to both phones at last week’s World Wide Developer Conference (WWDC). One announcement for both phones stood out above all in my mind. The new iPhones carry new augmented reality (AR) capabilities.
Read MoreVideo has changed. Today, 1 in 3 adults use a smartphone as the primary device for watching online video. The video landscape has undergone a pivotal shift as users turn away from TV and big screens to smaller, in-the-moment video content.
A commitment to video is no small thing. It involves greater levels of production and often more time to really do it right, but with the launch of in-the-moment platforms like Periscope and Facebook Live, consumer expectations on production levels are all over, and it matters less when the content is valuable.
Level of production is far from the first question marketers should be asking themselves when they are creating videos. Motivation and context are.
Read MoreThe choice to go mobile used to be just that. A choice. But those days have come and gone, even though far too many brands have opted out of the mobile shift. Why? I’m not sure. Today, though, opting out means being left behind and platforms are dictating just that.
Read MoreMobile is where more and more businesses are making or breaking sales and relationships with consumers. It’s where consumers want to go, spend time and, most importantly, shop, but it’s also where brands can really drop the ball with sub-par experiences that drive users away or worse, annoy them to the point where any relationship ties are severed.
Read MoreIt’s no secret that the world has gone mobile and that people have gone from looking up at big screens to looking down at their mobile screens whenever they get the chance. But, if marketers’ budgets are any indication, one might think this is the best kept secret in the industry.
Read MoreMobile devices have caused something funny to happen. People can go from being uninterested non-users, to prospects, to leads, to customers, to loyal customers and back to uninterested non-users in a matter of minutes, maybe seconds.
Every day we find ourselves in situations. Something breaks. We’re out on the town in need of food. We need a place with wi-fi, or we even need to make a last-second reservation at a hotel that’s pet-friendly. These situations used to require some kind of out-of-the-way solution, but now the solution is no more than a tap or two away through our mobile phones.
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