Snapchat's Youthful Proposition

September 25, 2018 by Taylor Wiegert in Snapchat

Snapchat’s had its share of troubles as of late. User growth has slowed. A botched rollout of an app redesign was met by frustration from its users. It's had to play catch-up in offering ad targeting and measurement solutions quickly, meaning it had months to figure out what competitors have taken years to.

The road for Snapchat has not been easy, and there’s little reason to think that will change.

But the picture for Snapchat is not dire. Snapchat has the one thing Facebook is dying to have. Cool factor. And that cool factor comes from Snapchat’s users—teens.

Brave Ad World Podcast - Episode 334

September 03, 2018 by Taylor Wiegert in Podcast

Episode 334 of the Brave Ad World Podcast is here!

The blog and podcast are going to be quiet for the next couple of weeks. See you at the end of September!

This week’s headlines: Facebook Watch Goes Worldwide

The week’s news quick hits: YouTube Gives More Creators the Ability to Launch Unskppable Ads, YouTube Gives Users Tool to See How Much Time They Spend Watching Videos, Instagram Opens Up Account Verification to All Users, Instagram Allows Two-Factor Authentication Apps, Amazon Set to Launch Streaming TV Service, Twitter Tests Suggestions of Accounts to Unfollow and Twitter Exempts Publishers from Political Advertiser Registration.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of August 27)

September 02, 2018 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Watch Goes Worldwide

Facebook Nevers and the Inevitable Decline of a Duopoly

August 28, 2018 by Taylor Wiegert in Consumer Behavior

Facebook is losing the battle for young adults. Instead, Snapchat and Instagram are seeing upticks in their numbers of younger users at the expense of Facebook, and we may be seeing the signs of a generation that will never embrace Facebook, at least not to the point of older generations. It’s on this trend that Snapchat is hanging its hopes. It may not be the massive platform of the modern age in terms of user numbers, but when it comes to the younger demographic, it holds a lot of power.

What about this larger trend? A generation that never uses Facebook would be almost unfathomable in today’s marketing landscape that’s dominated by the likes of Google and Facebook, but that may be the future.

Brave Ad World Podcast - Episode 333

August 27, 2018 by Taylor Wiegert in Podcast

Episode 333 of the Brave Ad World Podcast is here!

This week’s headlines: Google Tracks Location Even if Location Services are Off, Facebook Removes Targeting Options, Facebook Removes Security App from App Store and Facebook Assigns User Reputation Scores.

The week’s news quick hits: Amazon Adds Video Ads to Search Results, Facebook Lets Direct Response Advertisers Turn Static Visuals into Videos, Google Launches Political Ad Library, Amazon May Buy Theater Chain, Netflix Tests Ads, Twitch Prime Sunsetting Ad-Free Viewing, Facebook Removes Accounts Linked to Misinformation, Report Shows Android Operating System Sending Information to Google 14 Times Per Hour and Google Removes Iran-Linked YouTube Channels.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of August 20)

August 26, 2018 by Taylor Wiegert in This Week in Social