Social TV Benefits Lack Definition
The term ‘social TV’ has sparked the imagination of advertisers, especially over the last year. What could be better? It’s TV with social media.
Still, marketers have struggled to figure out what social TV means for their businesses. Right now, the answer is not too much.
At a high level social TV has been defined as viewers interacting with a second screen (e.g., tablet, mobile phone, etc.) to discuss what they’re watching with other viewers online.
Today, marketers are asking why they should care about social TV.
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