Why Facebook Will Be Part of Your Video Strategy
Video was once a sideshow on Facebook. If a brand had a video to share, that was great. If not, well, that was okay, too. Brands had little reason to divert resources from optimizing text, photos and links on Facebook, and if a video was available, it was more beneficial to focus on YouTube and then include a link on Facebook. Today is a different story as Facebook is giving advertisers reason to consider it a primary driver for video creation and distribution.
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