This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

Twitter Tests New One-Click Video Features (Read more at AdWeek)

Twitter is working to improve its one-click video format for advertisers. This week it started testing a 'view more videos' CTA that appears at the end of clips. Users who choose to click through are taken to a landing page that features all videos a brand has posted.
One-click video units were originally limited to media partners, but Twitter has clearly seen their value and potential for other brands. Inviting users to view more videos allows advertisers to tell deeper, more engaging stories on the platform that is innately limited by things like character counts.

Advertisers can think about more than just the video they plan to tweet. Instead that single video, in this case, becomes more about enticing interest to view more content than the initial video itself. For example, a fashion brand could tweet a video previewing its new line and then invite users to click through to see the actual products, generating deeper engagement and telling a bigger story for those advocates interested in learning more.

Facebook Cuts Back on Automatic Posts (Read more at The Verge)

Facebook is going to cut back on displaying posts in News Feeds automatically generated by third-party apps. Instead, it will prioritize user-created posts or what it calls "explicitly shared stories" over the course of the next few months. According to Facebook, automatic posts are consistently marked as spam by users.
Facebook has been taking steps as of late to protect users and their profiles. It has now updated Instagram to no longer auto-post content to Facebook. Users must choose to share from one platform to the other. In addition, Facebook Login has been updated to allow users to choose specifically which functions and data different apps and services they log into can access and use.

This means some advertisers may need to rethink how they encourage sharing within their own apps and services. This might include using features like allowing users to choose to explicitly share content from their brands and bringing Like and Share buttons to apps.

News Quick Hits

Twitter is experimenting with a new feature that allows users to automatically embed a video into a tweet when using a specific hashtag. The feature is currently being tested with the hashtag #AMillionWaysToDieInTheWest. When a user types the hashtag a drop-down menu includes an embeddable clip from the movie to be released this summer. Once a user clicks the video, the video is available in the tweet with one-click play. The feature offers potential for Twitter advertising. (Read more at Recode)
Yahoo is finalizing its plans and partnerships with video producers to launch a video service to rival YouTube. Yahoo is reportedly offering better revenue-sharing deals with creators than YouTube or fixed ad rates higher than what YouTube is currently offering. Still, Yahoo faces challenges as it works to negotiate content ownership and deal with the already established and heavily entrenched YouTube. (Read more at AdAge)
YouTube is giving content creators new tools and crowdfunding features. The new features include an app that will allow creators to manage their channels from mobile devices, instead of just relying on the desktop experience. Creators will now also be able to add crowdfunding within YouTube to allow audiences to donate to creators. Additional changes include updates to comments, improved closed captioning and an ability to monetize cover songs. The move is important for YouTube as it works to repair some strained relations between itself and content creators. (Read more at SocialTimes)