This Week in Social (Week of October 26)

November 01, 2015 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Overhauling Notifications, Facebook Makes It Easier to Contact Non-Friends on Messenger and Twitter’s User Numbers Disappoint Investors.

The week’s news quick hits: Facebook to Allow Videos in Carousel Ad Units, Facebook Updates Moments App, Snapchat Adds Filters and LinkedIn Has 400 Million Users.

Instagram to Advertisers: Come and Get It

September 15, 2015 by Taylor Wiegert in Instagram

When it comes to social platforms rising in popularity, it’s good advice to “get while the getting’s good.” Instagram would fall into this category. The platform has been delivering brands triple the engagement of both Facebook and Twitter as its user base has grown.

Now, Instagram appears to be close to making a big pivot. Armed with data from parent company Facebook, Instagram is predicted to bring in $2.39 billion in mobile display revenue, more than Twitter and Google. Instagram’s ad offering is going to be available to all advertisers starting September 30, which means more brands will be embracing Instagram as 2015 comes to a close and 2016 begins.

Take a Stand and Sell

September 19, 2013 by Taylor Wiegert in Advocacy

Chipotle released a beautiful animated short to promote its first mobile game last week. The video features a scarecrow living in a world run by big food, and he, instead, works to bring change by offering more sustainable, more natural food.

The video is Chipotle’s second of its kind. The first featured a farmer working against big food. Chipotle has done a lot of work to promote sustainable food by building awareness and donating funds to the effort.

Funny or Die offered its own take on the Chipotle spot, pointing out that the video feigns authenticity and is little more than a moving ad meant to sell and simply promote a mobile app.

They’re right.