Take a Stand and Sell
Chipotle released a beautiful animated short to promote its first mobile game last week. The video features a scarecrow living in a world run by big food, and he, instead, works to bring change by offering more sustainable, more natural food.
The video is Chipotle’s second of its kind. The first featured a farmer working against big food. Chipotle has done a lot of work to promote sustainable food by building awareness and donating funds to the effort.
Funny or Die offered its own take on the Chipotle spot, pointing out that the video feigns authenticity and is little more than a moving ad meant to sell and simply promote a mobile app.
They’re right.
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