Customer experience has been whispered about in the industry for a very long time, and yet, it remains an elusive white whale for brands even as it’s touted as a primary focus for 2018. Customer experience is one opportunity for brands to take two worlds that have largely existed separately, technology and traditional marketing, and bringing them together in a way that differentiates a business.
Read MoreThe first episode of the Brave Ad World for 2018 is here!
This week’s headlines: Snapchat Weighing Option of Requiring Users to View Ads for 3 Seconds
The week’s news quick hits: Instagram Bringing in Content from Accounts Users Don’t Follow, Snapchat Launches Stories Everywhere, Dish Network Combining Data for Addressable Ads on Traditional TV and OTT and Instagram Testing Stories Integration with WhatsApp.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Snapchat Weighing Option of Requiring Users to View Ads for 3 Seconds
The week’s news quick hits: Instagram Bringing in Content from Accounts Users Don’t Follow, Snapchat Launches Stories Everywhere, Dish Network Combining Data for Addressable Ads on Traditional TV and OTT and Instagram Testing Stories Integration with WhatsApp.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: How Buffett Evaluates People, Bytes in the Brain, Iovine on Music Streaming, Securing 2018 and Building a Business on Hype.
Read MoreSnapchat is considering doing something it essentially committed to never doing in its early days—catering to advertisers.
The messaging service is considering implementing a requirement for its users to view an ad for at least three seconds before being allowed to skip it. Currently, users can skip an ad as fast as their fingers can tap the screen. That means many of the video ads on Snapchat don’t get viewed for even two seconds, which is the minimum amount of time set by the Media Rating Council for an ad to be deemed viewable.
Read MoreMake It. Review It. Approve It. Ship It. That’s how advertising’s worked for a very long time, even in the age of digital. Marketers know what their brand messaging is going to look like before it makes its way out the door, but that approach isn’t going to make it in the age of dynamic creative. AI will soon determine what a final message will look like based on the consumer that will see it and the context in which it will be experienced at the moment it’s seen.
The age of giving final sign-off on creative is coming to an end.
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