This means the reverse chronological order that organized the feed in the past will give way to push photos the algorithm thinks you’ll want to see most to the top of your feed. The feed will be organized for users based on timeliness, one’s relationship with the poster and the likelihood a person will be interested in the content posted.

The move is of little surprise. Facebook’s News Feed has been operating through an algorithm for some time, and even Twitter is adopting an algorithm with the feature “Show me the best tweets first.” These platforms win when users spend as much time on them as possible, and they spend more time when they are engaged with the content. So now’s the time for marketers to embrace the change.