Filtered Facebook and Unbridled Twitter
There are no words for what is going on right now from events in Ferguson, Missouri to the death of Robin Williams and even to the ALS Ice Bucket Challenge and events in the Middle East. It's a lot to take in, and this blog isn't about breaking down the larger and more important meaning behind these events, but it is about how they are coming to life — online in powerful, tragic and even humorous ways.
These represent what is best about online communities in the way they add speed and reach to incredibly important messages. Of course, this comes with trolls, organizations like ISIS that post horrific images to get their message out and, of course, everyday cyberbullying. Online reflects offline with a back-and-forth between the best and worst of what humanity has to offer.
People have flocked online to update each other on what is going on, grieve, share news, comment on current events and show their support for worthy causes, and all of this is taking place in the most critical piece of social real estate from a marketing perspective — feeds.
Events are unfolding on Facebook News Feeds and Twitter Timelines, and as marketers we can learn a lot from how conversations are unfolding.
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